World Tourism Organization and CNN Partner with ICT in Unprecedented Worldwide Ad Campaign

Defined by National Geographic Magazine as home to “the most biologically intense place on earth,” Costa Rica is a small but environmentally rich nation.  And in honor of this worthy designation, and the pride that Costa Ricans feel in what their country has on offer, the Costa Rica Tourism Board (ICT) is launching a new, world-spanning advertising campaign called “Essential Costa Rica.  My Choice, Naturally.”

The highly sophisticated and historic campaign was launched this week in partnership with the United Nations World Tourism Organization (UNWTO) and CNN International.  The goal is to reach new markets through diverse platforms with the message of Costa Rica’s eco-tourism movement.

“[This] is a sensorial, inspiring and aspirational campaign that shows Costa Rica as a destination that generates authentic travel experiences, which create a sense of well-being in visitors,” says Mauricio Ventura, Costa Rica’s Minister of Tourism. […Read more]




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